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You want people to interact with your brand and be filled with that warm, fuzzy feeling when they think of you. You're not alone. The problem is that the average consumer is constantly bombarded with advertising and the signal to noise ratio threatens to drown out your message. To make matters worse, you're a smaller company in a space full of big players and there's just no way you can out-spend them.
Branded applications – small widgets that engage your customers and provide utility in association with your brand – may be the answer. Fast and inexpensive to develop, they can leverage the viral nature of today's Web and can help put your brand at the forefront of a potential customer’s mindset.