The standard approach employed at Creative Mischief rests on three pillars:

Experience * Speed * Efficiency

Clients turn to us because we are experts at what we do. As such, we are able to understand the challenge, identify the opportunities and develop online solutions that meet or exceed requirements reliably.

Makes sense, doesn't it?

Process as a Guide, Not a Straitjacket

We're seasoned hands that have worked on building today's Web for many, many years. As such we know the pitfalls, understand the complexity and appreciate that at times a little more formality and rigor is needed to manage a complex project requiring a multi-disciplinary team. We prefer rapid prototyping to extensive documentation that nobody ever reads. Our project and creative briefs are just that: brief. They're written in plain language, without jargon or buzzwords. They can be prepared and consumed efficiently, ensuring that they are actually used by the designers and programmers that rely on them.

Test, Measure, Optimize

The Web is different from other media in that it is dynamic, measurable and adaptive. Our approach takes these unique aspects into account and the effective use of metrics and analytics is at its very core. We are strong advocates of continuous optimization, guided by insights gained from the thorough analysis of site data. Our experience has shown that getting functionality and content published quickly and then refining the experience based on actual usage data yields better results more quickly than trying to divine user needs and anticipate their every want.